User Behaviour Analysis of Iptv Channels Using Markov Chain Model

Due to the emergence of innovative technologies over Internet, the traditional broadcasting of TV is changed to use IPTV for next generation networks. IPTV is the delivery of multimedia content to multiple subscribers through multicasting over well known IP. The IPTV depends on the Internet and telecommunications. Therefore, the inherent issues are to be identified and resolved for the success of IPTV. In this paper we proposed a Markov chain model that characterizes the user behaviour. Markov model a stochastic model that expresses a sequence of events. In the set of events, the probability of each event is likely based on the state gained from previous event. We considered two IPTV channels. Users may prefer any one. However, user switches to other channel if the channel fails. The Markov chain model used for modelling user behaviour includes states and transition probabilities. Quitting from a channel is the variation parameter over the popularity of channels. The more of quitting behaviour pertaining to a channel reflects the deteriorated quality of services and popularity of that channel. The results of the study reveal probable inter relationship between user behaviour parameters and channel’s popularity in the market. Index Terms – IPTV, Markov chain, transition probability, user behaviour modelling INTRODUCTION In the wake of technological advancements Internet Protocol (IP) is being used for delivering multimedia content over Internet. In fact, leveraging IP for global communications became a cheaper alternative for reliable and instant communication over global communication medium such as information super highway. It is wise idea to utilize already established public network such as Internet for public communications. With IP v6 and security considerations, IP became a viable alternative for cost effective global communications. Many technologies such as Voice over IP (VoIP) are already in place to exploit delivery of voice communications and multimedia content over Internet Protocol. This has motivated broadcasting networks like Television to adapt IP based content delivery as its next generation broadcasting method. The phenomenon which facilitates deliverance of multimedia services of Television via Internet Protocol is known as Internet Protocol Television (IPTV). Thus the TV network can leverage the advantages of well established public network (Internet) and its underlying protocols for broadcasting content. IPTV when International Journal of Advances in Engineering Research http://www.ijaer.com (IJAER) 2016, Vol. No. 12, Issue No. I, July e-ISSN: 2231-5152, p-ISSN: 2454-1796